Maddie Gardner First Cheerleader To Sign Multi-year Management Deal.

Discussion in 'Cheer News' started by Lisa Welsh, Jun 19, 2012.

  1. Lisa Welsh

    Lisa Welsh Guest

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    By Lisa D. Welsh

    www.CHEERMaD.com
    [​IMG]
    Maddie Gardner, considered to be the first cheerleader in the spirit industry to gain celebrity notoriety in the sport, has signed a multi-year management deal with Proformance Sports Marketing and Entertainment, a management and consulting agency based in Austin, Texas.
    A role model to thousands of All-Star cheerleaders worldwide, Maddie, one of the “Superstars of All-Stars” ™, recently took home the Gold Medal at Worlds. She has now made history by signing the first-ever sports management contract as an individual cheerleader from the sport.
    Proformance Sports Marketing and Entertainment, LLC is a full-service sports marketing agency specializing in the areas of promotion, endorsements, sponsorship development, entertainment and event planning. Proformance has been representing athletes worldwide since 1997. PSME’s clientele includes sports figures, elite and emerging properties and brand in diverse sports.
    Further information about Maddie may be found on her official website, maddiegardner.com. To inquire about scheduling Maddie for an appearance or other related inquiries, contact Proformance Sports at 512-391-9800.


  2. laughAlittle

    laughAlittle Slow your roll, Sparkle.

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    yawn
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  3. newcheerdad

    newcheerdad Best Speechmaker '12

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    Funny how I mentioned in another thread (not even 2 days ago) that the way to grow the sport of cheer is to find marketable athletes and promote them as stars. I'm a regular Nostradamus.

    Sent from my DROID RAZR using Tapatalk 2
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  4. cheer coach k

    cheer coach k I named my pet Sir Fierce-a-lot

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    Shimmy times a million.
  5. Mamarazzi

    Mamarazzi Ultimate Grand Supreme '12

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    Well, if by her signing this deal, all-star becomes more recognized and well-known, by all means, go for it. I hope she does all-star-related things and brings lots and lots of new interest to the sport we love.

    Sincerely,
    Don't Forget Where Ya From
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  6. Ashley

    Ashley Moderator Staff Member National Champion

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    I'm just wondering what the point of doing all of this after she has aged out of the senior division. She's going to cheer in college, no? How much promotion can they do for her.

    Good for her, I guess.
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  7. King

    King Still uses ICQ Staff Member National Champion

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    Interesting. If she competes in STUNT at UNC shell be a pro athlete competing in an amateur sport.

    Past that good luck to her.
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  8. minamay

    minamay I nugget in the back

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    There's always open teams...if nothing else?
  9. live2cheer10

    live2cheer10 Slow your roll, Sparkle.

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    Wouldn't this interfere with any sort of college scholarships? I thought her dad had said she was one of the Moorehead Scholars or something..
  10. megaflipper

    megaflipper When all else fails.... I shimmy

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    no, it will not interfere with any scholarships.
  11. newcheerdad

    newcheerdad Best Speechmaker '12

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    Which becomes tricky if STUNT ends up being a fully-sanctioned NCAA sport. Google Jeremy Bloom.
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  12. live2cheer10

    live2cheer10 Slow your roll, Sparkle.

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    This is going to come out unintentionally rude, but why does she need management? She aged out of allstars, and international isn't as big of a deal (Not an insult, but an int. team from CEA won't seem as big of a deal as SE). What does she need managing for?
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  13. canttouchthis

    canttouchthis I'll make u laugh unless ur lookin for a catfight

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    This seems a bit much, shes aged out and shes going to college what all will the management team do for her? im just confused why she needs a team to handle her stuff, but they can hire me i cant imagine they would be doing to much, she will have school and practices to go to.
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  14. STATEstarMaddy

    STATEstarMaddy I'm new. Don't Hurt Me

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    I love maddie, but there are thousands of girls that work their butt off in practice and are just as good as her. Wheres their promotion?
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  15. King

    King Still uses ICQ Staff Member National Champion

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    I think ProX took a similar approach. Start treating the stars of the sport like superstars and things will fall into place. Cheer is still relatively young, so there are a lot of pieces still feeling itself out.
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